By focusing more on the job to be done, it encourages the responder to think outside the box. Discounting You knew they needed to be replaced.
New organizational structures, controls, and reward systems should all be considered as tools to help change stick. The third is the risk of complicating the functionality of the product, that the innovations with which it is further developed will become unusable. This is what we seem to do at my business and I will continue to do.